79% of executives expect Gen AI to transform organisations within three years


Managing talent, governance and risk biggest challenges to Gen AI adoption

48 per cent of Dutch respondents believe their organisation adequately educates employees about the opportunities, benefits and value of Gen AI
62 per cent of Dutch respondents are concerned that the use of Gen AI increases economic inequality globally
A quarter of global executives believe their organisations are well prepared to address governance and risk issues related to Gen AI adoption
Deloitte presents The State of Generative AI in the Enterprise: Now decides next. The first edition of this survey, which will be published quarterly this year, examined how Gen AI adoption is unfolding and whether its benefits are being fully exploited. All respondents work with AI and are testing or implementing it in their organisations. More than 2,800 director- and C-level respondents across six industries and 16 countries participated in the survey, including 50 Dutch respondents.

"Gen AI is currently at a turning point. Organisations are starting to recognise the potential of Gen AI, but often do not yet see it as a growth catalyst. To truly deploy Gen AI for growth, it is important not to see Gen AI in isolation, but in conjunction with other forms of AI, data and technology platforms," said Marc Verdonk, CTO Deloitte Netherlands.

"The way we work, learn and collaborate is expected to change. To make the most of Gen AI and stay ahead, organisations need to redefine how they do business. Collaboration between organisations is essential to foster confidence in the responsible and widespread adoption of AI. In addition, a strong focus on education and retraining people is crucial," said Stephen Ward, Partner Deloitte Digital.

Three quarters of global respondents (79 per cent, NL respondents: 86 per cent) expect Gen AI to transform their organisation in less than three years. Yet the majority currently indicate a strong focus on more tactical benefits, such as improving efficiency and cost reduction (56 per cent), rather than things like growth and improving innovation (29 per cent). Dutch respondents indicate that AI in their organisations is mainly used for content creation (76 per cent), translation (60 per cent) and as a virtual assistant (58 per cent).

44 per cent of global respondents believe that there is (very) much expertise in AI within their organisations. Of the Dutch respondents, 52 per cent indicate that there is some expertise on AI within their organisation; 36 per cent see (very) much expertise on the subject in their own organisation. AI experts who have been working with AI for some time are more confident about the technology and seem to be best prepared for the changes AI will bring.

Managing talent, governance and risk are the biggest challenges in AI adoption

Respondents indicated that they generally feel prepared when it comes to strategy and technology infrastructure. They are less confident about talent, governance and risk, which are seen as the biggest challenges to AI adoption.

Only 22 per cent of global respondents believe their organisations are well prepared to address talent-related challenges related to AI adoption. 48 per cent of Dutch respondents feel that their own organisation adequately educates employees about the possibilities, benefits and value of AI. First-time AI experts focus more on training and retraining their staff.

Only a quarter of global respondents (25 per cent) believe their organisations are (very) well prepared to address governance and risk issues related to Gen AI adoption. Respondents' biggest concerns regarding governance are:

  1. Lack of confidence in results (36 per cent);
  2. Concern about intellectual property (35 per cent);
  3. Misuse of customer data (34 per cent);
  4. Complying with laws and regulations (33 per cent);
  5. Lack of transparency (31 per cent).

Social impact Gen AI

While respondents are generally enthusiastic about the potential business benefits of AI, they are less optimistic about its broader societal impact. More than half of respondents expect that the wide use of AI will make the global economy more centralised (52 per cent, NL respondents: 60 per cent) and increase economic inequality (51 per cent, NL respondents: 62 per cent.


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