Barbara Wolfensberger mission leader Dutch creative trade mission to SXSW 2023


Barbera Wolfensberger, Director General of Culture and Media at the Ministry of Education, Culture and Science, has been appointed mission leader of the trade and inspiration mission of New Dutch Wave (NDW) and CreativeNL to South by Southwest (SXSW) 2023 in Austin, Texas.

New Dutch Wave is organizing an inspiration mission with networking tour from March 9 to 13 during SXSW. The goal is to accelerate international collaboration and innovation in the Dutch creative sector. This is the sixth time NDW and CreativeNL are going to SXSW.

SXSW is an international stage where artists, designers, media makers, musicians, researchers, startups, SMEs, corporates, executives and investors come together.

During this event, NDW is hosting a number of events at the Innovation Bridge Europe house on the SXSW grounds focused on social, sustainable and interactive topics. Matchmaking and inspiration sessions, founder lunches, speed dating, round tables and a startup program are planned.

In addition to numerous opportunities for meetings, inspiration and new collaborations, Barbera Wolfensberger emphasizes that the trade mission to SXSW offers an excellent opportunity to put the Dutch creative industry in the spotlight: "The Netherlands is a small country, but our creative professionals are increasingly contributing to solutions for urgent issues such as energy transition, climate crisis and urbanization. On an international stage like SXSW we can show what our creative industry has to offer in terms of innovation power."

Dutch speakers, artists and performers on stage include: Boyan Slat (Ocean Cleanup) , The Vices, Iguana Death Cult and Personal Trainer. Art installations will be by Dropstuff and Polymorph.

Organizations that have already confirmed their participation in the trade mission are: Dutch Digital Design, Ministry of OCW, Municipality of Amsterdam, IDEA, Booz Event Design, International Orange, Ppeople, Artifex, The Hospitality Group, We Are Live, Obsession, The Food Line-up, Act Now, RauwCC, InHolland, Dutch Games Association and Soda.

Vera Kuipers, country expert United States CreativeNL: "CreativeNL, on behalf of theTop Sector Creative Industry, focuses on a broadly represented and firmly positioned Dutch representation of the creative sector to drive cross-fertilization and synergy across disciplines and networks so that Dutch innovative creatives and entrepreneurs have access to contacts and markets worldwide."

She continues: "'Want to make the world a better place?' SXSW's call for participation fits seamlessly with CreativeNL's mission, for which, as a strategic expert VS, I look for appropriate hooks and cross-connections."

About New Dutch Wave

New Dutch Wave (NDW) exists to present ambitious Dutch entrepreneurs in the creative and innovative sector internationally. They embrace the continuous innovation that now characterizes this industry. NDW creates meeting places where participants connect with extraordinary and interesting people from around the world. The organization stems from the creative industry itself and was created in2016. Every year more than 50 partners join together to show during SXSW why the Netherlands is in the top ten most innovative and creative countries in the world. CreativeNL is an important partner and funder of the New Dutch Wave foundation. For more information see: and

About Creative NL

CreativeNL, your connection to a world beyond imagination, is the internationalization portal of the Top Sector Creative Industry, which aims to encourage knowledge exchange and innovation (with creativity as a catalyst) and thereby stimulate creative professionals to do business abroad. CreativeNL focuses specifically on the focus countries Germany, United States and China and the social themes of circular design, physical living environment, immersive content (VR/AR/XR) and social innovation.

With a 29.5% share, the Netherlands is the world's largest exporter of creative services. To expand that further, in a way that makes the world better at an accelerated pace, that is what CreativeNL wants to lead the way in.

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