For young consumers (18-24 years old), this share is even higher at 22%
Instead of cash or a debit or credit card, more and more consumers use their mobile phone to pay contactless with, for example, Samsung Pay or Apple Pay. Whereas only 4% of consumers worldwide still prefer this so-called Digital Wallet as their favourite payment method, the share in the Netherlands is much higher at 12%. In fact, the Netherlands leads the way together with the UK (14%) when it comes to the expressed preference for the Digital Wallet. This is according to a global survey by Manhattan Associates.
Digital Wallet as alternative to traditional debit or credit card
The adoption of the Digital Wallet by Dutch consumers seems to be at the expense of the use of the traditional credit or debit card, which is considered the preferred means of payment by only 33% of Dutch consumers. Globally, this share is even higher at 47%. Interestingly, the Dutch still value old-fashioned cash as a means of payment. At 26%, this share is even slightly higher than the global percentage of 23%.
The younger, the larger the share of Digital Wallet fans
Age turns out to be an important factor when looking at the share of Dutch people expressing a preference for the Digital Wallet. Of the youngest group of consumers surveyed between the ages of 18 and 24, as many as 22% choose the wallet as their preferred means of payment. This share drops steadily as respondents get older: of the group 25 to 34-year-olds, it is only 16%, while 13% of 35 to 44-year-olds, 8% of 45 to 54-year-olds, 7% of 55 to 64-year-olds and 9% of 65 and older embrace the Digital Wallet. For all age groups, though, the percentage is still higher than the global rate of 4%.
Dutch are also fans of scan & go or self-checkout
Besides which payment method Dutch consumers prefer to pay with, they were also asked which way they prefer to pay in-store. Although the traditional checkout is in first place with 35% and 21% have no clear preference, scan & go methods, where you use a shopping device or mobile phone (18%), and self-checkout (14%) are not far behind. Interestingly, the proportion of consumers worldwide opting for scan & go is a lot lower at 9%.
Pieter Van den Broecke, managing director of Manhattan Associates in the Netherlands and elsewhere: "The Dutch market is characterised when it comes to rapid adoption of innovative technology. The Digital Wallet is a good example of this. I am therefore not surprised that Dutch consumers are ahead of the rest of the world."
About Manhattan Associates
Manhattan Associates is a technology leader in supply chain and omnichannel commerce. We bring together information from across the organisation, from sales at the front end to supply chain execution at the back end. Our software, platform technology and experience enable our clients to grow profitably.
Manhattan Associates designs, builds and delivers advanced cloud and on-premises solutions so you can reap the benefits of the omnichannel marketplace both in-store and across the network or fulfilment centre. For more information, visit: www.manh.nl or www.manh.com/en-nl