At June 14th, the international fashion platform StyleSearch launched an exciting upgrade to their platform. Using powerful Artificial Intelligence (AI), StyleSearch enables consumers to effortlessly search for clothing and accessories. What once began as a beta version has now been transformed into a mature platform with enhanced AI features and integrated styles from influential fashion influencers. This makes StyleSearch the first AI fashion platform to be fully integrated with these influencers. This major step marks StyleSearch's ambition to become a leading player in the fashion tech industry.
The principle of StyleSearch is both simple and technologically complex: influencers wear inspiring looks, consumers get inspired and want to be able to buy them directly from the brands offering these products. StyleSearch brings these three parties together and offers the best functionalities and support to consumers, influencers and brands alike. 'AI Search', 'Search by Image' and 'Shop the Look' are the guiding principles.
StyleSearch's powerful AI helps consumers quickly find the right product. Consumers can refine search results by liking or disliking products. AI Search then displays similar options from the same store and from other stores in a convenient overview.
'Search by Image' allows consumers to search based on a photo. Once a photo is uploaded, the database searches which garment most closely resembles the item in the photo.
StyleSearch also partners with more than 800 influential fashion influencers. These influencers upload their fashion looks from Instagram and/or TikTok to the platform on a daily basis. They specify what they are wearing, so consumers can always find the exact item, and thanks to AI, these fashion looks are enriched by showing which similar garments can be found in different stores. This collaboration provides a seamless integration between what you see on social media and the ease of finding matching products in online stores.
StyleSearch primarily targets men and women between the ages of 20 and 45, a target audience that often shops online at various retailers. Well-known retailers such as Asos, De Bijenkorf, Mango and Stradivarius have joined StyleSearch's platform. On June 15, 2023, StyleSearch's founders will present the new platform at VivaTech Paris, Europe's largest tech event, where they are invited as a Dutch startup to share their inspiring story with an international audience.
