Additions to the one-stop-shop analytics platform include more powerful Mobile App analytics, new products such as Benchmarks and Retail Media and improved accessibility
Contentsquare, leader in digital experience analytics, announces several new products and enhancements to its analytics platform. The innovations, part of the Contentsquare Summer Release '23, will be announced at CX Circle London. With one in three online experiences still frustrating users, Contentsquare's AI-driven platform is designed to help businesses deliver better experiences on both the web and in apps.
Contentsquare Advanced Mobile App Analytics
With the latest release, Contentsquare adds advanced mobile analytics capabilities. For instance, it provides comprehensive user experience monitoring and cross-platform support for mobile apps across major frameworks, including native iOS and Android, Flutter and React Native. Designed to greatly improve customers' in-app experience, CS Apps instantly reveals opportunities to optimise performance, improve customer journeys and increase usage time and conversion. Two-thirds of traffic occurs on mobile devices while customer journeys with more interaction lead to better results. Therefore, the ability to detect bugs, fix API or crash errors and troubleshoot issues in real time is essential to drive engagement and ensure apps are less likely to be deleted.
"Contentsquare is integrated into our app development process and we use it at every stage - from exploration to ideation, but also after deployment," says Renan Medeiros, product owner at Sykes Holiday Cottages. "After we release a new feature, we look at how that feature is performing, how it is being used and if there are any usability issues we need to address."
Compare experiences with industry peers with Benchmarks
Benchmarks allows brands to compare their user experience with that of their direct competitors by analysing conversion rates, load times, average cart value or views per session. Competitor data is up-to-date and anonymised, giving brands reliable insights into where they are over- or underperforming. So they know where they need to strive to be best in class.
"What I love about Benchmarks is that it gives us an instant picture of where we stand compared to similar companies. It helps us prioritise our team's investments and then involve the organisation in decisions. This data provides us with a unique, additional layer of market intelligence," said Edouard Madec, director of e-commerce at Clarins USA.
"Companies often struggle to understand their online customers. Conversion rates of 2 per cent on mobile and 3 per cent on desktop - versus 30 per cent in-store - are a perfect example of the gap between what users expect and what companies deliver," said Lucie Buisson, chief product officer at Contentsquare. "CS Apps and Benchmarks help close this gap and give brands the insights they need to optimise and personalise experiences to drive growth and avoid forever the costly mistakes that affect conversion."
CS Retail Media: Retailers' insights into buying behaviour shared directly with brands
Contentsquare is also introducing CS Retail Media. It allows retailers and brands to analyse products and promotion performance and share real-time information on experiences. These analytics provide brands with valuable market information that has traditionally been difficult or slow to access. This additional layer of information gives brands insight into product and item number performance and help optimise retail media budgets to drive sales.
Furthermore, Contentsquare is also releasing Dara. This is a new human-first design system with extensive input from accessibility experts. With more than 1 billion people in the world living with disabilities, including impairments that may affect their ability to access digital content, Contentsquare wants to play a role in reducing barriers to online access, starting with its own platform.
As part of its drive to deliver better insights faster, Contentsquare set up a dedicated working group this spring to develop and add new products and capabilities to the company's innovation roadmap.
