McDonald's chooses Accenture for smart technology in restaurants

16/01/2024
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McDonald's Corporation and Accenture have announced the intensification of their collaboration, focusing on integrating advanced technologies and AI into McDonald's restaurants worldwide. This move is aimed at improving efficiency in operations, enhancing customer service quality and creating an improved working environment. At the same time, it also aims to strengthen the digital skills of staff, which is essential in the ever-evolving hospitality industry.

This intensified collaboration between McDonald's and Accenture aims to make processes for customers, restaurant teams and employees more efficient and faster. Central to this is the application of advanced automation technologies. These technologies will enable restaurant managers to solve problems faster, leading to fewer interruptions in operations and a simplification of tasks for staff. As a direct result, customers can enjoy faster service and fresher meals.

In addition, the collaboration will help strengthen McDonald's technology team. Accenture will play an active role in training and supporting McDonald's employees around the world. This will be done through various educational programmes, online courses and specific training aimed at new talent. This will equip employees with essential skills in artificial intelligence, data processing and the latest computer technologies.

Brian Rice, Executive Vice President and Global Chief Information Officer at McDonald's, said, "We chose Accenture, our long-standing partner, to help us make the most of our digital investments and guide us through a new phase of innovation. Their deep knowledge of our business, industry and technology allows us to effectively leverage cloud and AI solutions. We implement these technologies quickly with cutting-edge methods while developing our talent. This aligns with our focus on lifelong learning and digital education, which enhances our business agility and performance."

Rob Knigge, Country Managing Director Accenture Netherlands, emphasises that the continued collaboration with McDonald's is focused on improving customer experience and responding to changing customer needs. "This new project will serve as a leading example of innovation across industries, with a focus on technology, data and AI, from cloud computing to edge computing. We are doing this while simultaneously developing the skills of McDonald's employees so they can exceed their customers' expectations every day."

McDonald's is the world leader in the fast food sector, with more than 40,000 outlets in more than 100 countries. About 95% of McDonald's restaurants worldwide are managed by local entrepreneurs.

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