Amsterdam, Feb. 13, 2024 - New digital AI employee Sarah was launched today. She is set as a content marketer and will be a direct colleague who can be deployed to conceive, create and execute content strategies from A to Z. The digital employee was launched by Dutch AI startup Typetone. The startup's goal is to provide support in solving personnel shortages in the labor market.
Photo: Sarah, digital AI contributor
Sarah takes about 10 minutes to create a content strategy for the next three months. Then she can also execute the content strategy herself. She creates texts, searches for images to go with them and can then publish the posts autonomously on channels, such as social media channels and newsletters.
"A digital content marketer mainly makes it possible for (medium-sized) small companies to become highly visible. For a few hundred euros a month, you can turn large volumes in external communication as an entrepreneur and compete against large corporations," says Sjoerd de Kreij, co-founder of Typetone. "An additional advantage is that this employee is never sick or on vacation, and is therefore always available."
How a digital employee works
When an organization hires Sarah, first of all, all knowledge about this organization is loaded. As a result, all her texts maintain the writing style appropriate to the organization. In addition, Sarah is also integrated with the systems relevant to her. Finally, she is linked to various news sources from which news applicable to the organization in question is filtered. The latter ensures that Sarah is able to proactively share new ideas with her human colleagues, for example via Slack. This is also partly where the big difference with already existing AI systems such as chatbots and language models lies. In addition to being proactive, Sarah can also complete tasks independently, such as publishing posts, which she has written and scheduled herself, on social media channels.
The future of work
"We expect digital workers to be part of every team within a year. Almost every company has problems recruiting experienced staff, and that will soon be solved. Employees can start right away, chatting and communicating with you like human colleagues. After Sarah, who is set to be a content marketer, there will be more digital employees with other positions in the near future," de Kreij said.
About Typetone
Typetone is an AI startup based in Amsterdam. The company was founded in 2022 by Sjoerd de Kreij and Sam Baud. They now help more than 50,000 users. The startup's focus is on establishing an AI employment agency with only digital employees.
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