Contentsquare's largest acquisition to date strengthens analytics platform with 360-degree analysis of customer experience

Contentsquare, a leader in digital experience analytics, has signed a definitive agreement to acquire product analytics platform Heap. This acquisition brings together two complementary players in the industry, which together take a big step forward in delivering customer insights. They also transform the way businesses and organisations optimise their customers' online experience.

The acquisition will enable Contentsquare to achieve its product vision faster. Here, an all-in-one analytics platform is the advanced alternative to traditional analytics.

Founded in Silicon Valley in 2013, Heap has quickly become one of the top product analytics platforms with customers across all sectors and market segments, from SMEs to large enterprises. More than 1,200 companies use Heap's cross-device and cross-channel analytics to visualise customer engagement over long periods of time and improve adoption and retention.

"The acquisition of Heap expands Contentsquare's platform capabilities with deeper and broader insights. It is an important milestone in our journey to maximise value for customers by breaking down data silos, fostering collaboration and giving all teams involved a 360-degree view of their customers' experience," said Jonathan Cherki, ceo and founder of Contentsquare. "Together, we are uniquely positioned to transform the experience analytics industry and give everyone the experience they love, seek and deserve."

Founded in France in 2012, Contentsquare is a leader in digital experience analytics that enables organisations to better understand how customers use their websites and apps. In 2021, Contentsquare acquired Hotjar, an analytics platform for SMEs, allowing it to serve this market as well. Contentsquare supports more than 1.3 million organisations' websites worldwide, including those of more than 1,300 large enterprises.

"Joining the Contentsquare group is a great opportunity for Heap. Together, we are shaping the industry and becoming the benchmark for experience analytics," said Ken Fine, ceo of Heap. "The integration of these two leading platforms will allow us to help our customers understand, improve the complete customer journey and deliver the best experiences, improving NPS and customer lifetime value."

With a combined market potential of $70 billion, Contentsquare and Heap can tap new markets and opportunities and drive growth and innovation on a global scale. Following the acquisition, several major tech investors including Menlo Ventures, NewView Capital, Goldman Sachs Asset Management andDTCP will become Contentsquare shareholders.

"Together, we are providing answers to the what, where, when, how and why of user experiences," Jonathan Cherki continued. "What happens online, where and when do users drop out, how do they behave on a site or app and why? By having access to both macro insights and deeper session-level insights, teams can build trust, drive conversion and retention and increase customer lifetime value."

The acquisition underlines Contentsquare's commitment to innovation and customer success, reinforced by a highly skilled R&D team of more than 700 people.

The transaction, which is expected to close in the fourth quarter of 2023, is subject to customary closing conditions.