AI Search Grader captures brand awareness and sentiment in chatbots as customers switch to AI applications like ChatGPT for searches
Consumers and businesses are increasingly turning to AI applications to find answers to their questions online. In fact, the use of tools like ChatGPT for search queries has increased by 37%, while the use of traditional search engines has dropped by 11%.* Marketers who have so far focused on Search Engine Optimisation (SEO) to get their brand right will now have to (also) specialise in a new profession: Language Model Optimisation (LMO).
HubSpot today launched AI Search Grader, the first free tool to help brands understand how they come up in Large Language Models (LLM) and AI searches.
‘People are searching less with traditional search engines as we are used to, and more with AI tools. This means that what marketers have done for years to attract customers is no longer as effective,’ says Julia Pilkes, Senior Director EMEA Marketing at HubSpot. ‘With AI increasingly being used to find information, HubSpot wants to help marketers stand out and be discovered in these new environments. That's exactly what AI Search Grader offers marketers - a new, free way to connect with their customers and prospects in the AI era.’
AI Search Grader helps marketers move from SEO to LMO
Until now, marketers have been manually testing how their brands come up in AI searches. They visit different environments, create specific prompts, collect the responses and distil the results from them. That's a labour-intensive way to get only a fraction of the information online that they need. And there are still few guidelines and tools to translate results into actions.
HubSpot's AI Search Grader does not require AI expertise, and the tool prevents marketers from having to guess how their brand appears in AI searches. AI Search Grader helps marketers build targeted prompts, puts brand performance in context and makes Language Model Optimisation (LMO) easy.
AI Search Grader offers, among other things:
-an overall rating, giving marketers and business owners at-a-glance insight into how their brand is performing overall across all LLMs that HubSpot monitors;
- insight into brand visibility, thanks to:
-a unique brand sentiment score, which values the language used in AI responses, helping marketers understand how their brand is discussed and perceived;
-the Share of Voice (SOV) score, which measures brand visibility and benchmarks it against that of competitors in the same category;
-customised analytics, which allows marketers to instantly and easily see what is going well and where improvements can be made to strengthen brand awareness and sentiment.
AI Search Grader is available worldwide in English and free for any marketer to use.
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