Data and AI company Databricks today shared that L'Oréal, the world's largest player in beauty, is using Databricks to strengthen its multi-cloud strategy and the interoperability of its global Beauty Tech Data Platform.
L'Oréal is a digital leader and a pioneer in Beauty Tech. L'Oréal Group experts use technology, data and AI to develop services with unprecedented precision and personalisation. This approach is changing the way consumers discover and try products and gather product advice, both online and in-store.
The Databricks Lakehouse unifies data from all of L'Oréal's cloud-based data platforms. The Lakehouse provides a complete overview of the consumer's 'data journey', from enquiry to purchase, from shipping to aftercare and from the online to offline experience. With Databricks as a key part of its enterprise data platform, L'Oréal can further enhance its consumer and customer experience.
L'Oréal had already been working with the Databricks Lakehouse for its Consumer 360 and CRM operations in North America since 2019. The L'Oréal Tech team has already experienced significant benefits in working with Databricks, aggregating and analysing insights from real-time consumer data. In just two years, productivity at L'Oréal North America improved by 20%, thanks to a reduction in maintenance work and improved runtime and cloud utilisation.
In doing so, the L'Oréal Tech team is pursuing L'Oréal Group's sustainable development goals: by optimising and rationalising data exchange, they are reducing the volumes transported between geographical regions.
"This strategic, global partnership with Databricks demonstrates our commitment to enrich our data capabilities and make L'Oréal a leader in the world of Beauty Tech," said Etienne Bertin, Group CIO of L'Oréal. "They operates in 150 countries and sells more than 7 billion cosmetic products to over 1.2 billion consumers every year. Therefore, it is essential to our success that we have a data architecture that is unified, open, cloud-agnostic, interoperable, secure and scalable. The Databricks Lakehouse enriches our global Beauty Tech Data Platform and we are excited to see how the collaboration will evolve in the coming years."
"The Databricks Lakehouse is a simple and unified platform for all data, analytics and AI activities. It has never been more challenging for large retailers to maintain a holistic customer view to ensure loyalty and growth, but data-centric organisations like L'Oréal are leading the way and transforming this challenge into an opportunity. We are proud to deliver the global, real-time insights and data management that enables L'Oréal to deliver an incredible customer experience," said Naveen Zutshi, CIO of Databricks.
"At Databricks, we help organisations solve the world's toughest problems using data and AI, and we are proud to support L'Oréal in their mission to become the leading Beauty Tech organisation," said Samuel Bonamigo, SVP & GM, EMEA at Databricks. "Our open, cloud-agnostic data platform is already showing a clear impact and we look forward to seeing this partnership, in EMEA in particular, develop further."
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