Visma appoints Yvette Hoogewerf as new segment director for medium and large businesses

11/01/2024
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Visma, a leading provider of business-critical cloud software in Europe and Latin America, has appointed Yvette Hoogewerf as its new segment director for SMEs and large enterprises from 1 January 2024.

Hoogewerf brings 25 years of ERP experience in the SME and mid-market segment. Hoogewerf joined Visma in 2011 through the acquisition of Mamut. Since then, she has held various positions within the group, both in business operations and in leadership positions. Before taking on this new role at Visma, Hoogewerf was Business Area Director for ERP.

"I am delighted to take on this new challenge at Visma. We are currently seeing significant developments in the ERP and HRM markets in Europe, where more and more large companies are moving their systems to the cloud. With Visma's powerful range of SaaS products, extensive partner network and significant experience in cloud transition from Scandinavia, we are in an excellent position to support our customers on this journey," Hoogewerf said.

Visma's Medium & Large Enterprises (MLE) segment comprises 25 companies, making it one of the largest providers of ERP and HRM software solutions for medium and large enterprises in Europe. The segment has 2,800 employees, serves almost 130,000 customers and generates annual sales of almost 500 million euros. Most customers are characterised by high organisational complexity and require seamless integration between various systems.

"I am very pleased to have Yvette Hoogewerf as the new director of the MLE segment at Visma. With her extensive industry experience, she has already proven herself as a valuable board member and chairman at some of our largest companies, where she has played a significant role in mergers and acquisitions. I am convinced that Yvette is the right person for this position and an excellent addition to our top top management team," said Merete Hverven, CEO of Visma.

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